Learn everything you need to plan, build and launch a campaign on Pinterest.
You’ll get the tools you need to hit the ground running and get more from your advertising.
To earn the Pinterest Advertising Essentials skills badge, complete all of the courses
listed below and receive a passing grade on the quiz.
Learn what brings people to Pinterest and how to use the Pinterest advantage.
Learn how to choose the right campaign objective for your business goal.
Learn how to select the ad format best suited for your campaign.
Uncover the advantages of targeting and why it's an essential element of every advertising campaign.
Understand the Pinterest auction and delivery system and how to ensure that your ads meet our ad serving criteria.
Learn how to create and edit campaigns with Performance+.
Discover how to create, analyse and edit campaigns with Pinterest Ads Manager.
Discover Pinterest's 4Cs for Creative Effectiveness—Context, Content, Craft, and Color. Learn to integrate them into your creative process. And get practical tips and use cases for captivating and converting on Pinterest.
Learn how Pinterest's Conversion API can support your overall conversion visibility and how to implement it.
Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards.
Learn more about the value, unique experience and key features and benefits that shopping on Pinterest offers to both shoppers and businesses.
Learn about the suite of Pinterest measurement solutions to help you design your end-to-end measurement strategy.
