It’s time to power up your performance and drive lower-funnel campaign results on Pinterest. From web conversions to in-store sales, Performance Essentials is here to help you learn to make the most of your ad spend.
Complete all of the courses listed below, pass the quiz, and presto—you’ll earn a Performance Essentials skills badge you can share with peers, clients and networking platforms.
This course will introduce you to performance marketing on Pinterest. Learn how Pinterest combines inspiration and intent, the essential tools needed for success, and a structured approach to driving measurable results.
Learn how to create and edit campaigns with Performance+.
Learn how to optimize Pinterest marketing campaigns by mastering essential strategies, avoiding common pitfalls and effectively scaling successful efforts to drive sustained business growth.
Learn how to set up your shop on Pinterest by adding products via the Catalogs tool or third-party integrations, and then organizing your products effectively.
Learn more about Pinterest API for Shopping and how to optimize the performance of a product catalog by implementing our tips and best practices.
Discover Pinterest's 4Cs for Creative Effectiveness—Context, Content, Craft, and Color. Learn to integrate them into your creative process. And get practical tips and use cases for captivating and converting on Pinterest.
Learn how to strategically plan for measurement with Pinterest to gain a complete view and apply a holistic approach to your campaign optimization.
Analyze the effectiveness of marketing channels and decide how to allocate their ads budgets across marketing channels.
Learn how Pinterest's Conversion API can support your overall conversion visibility and how to implement it.
Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.
